I’m a Product Designer focusing on the UX/UI in the digital realm.

UX

I research user needs based on quantitative and qualitative feedback, identify the main pain points, design possible solutions from low-fidelity wireframes to interactive prototypes, test them with users and iterate based on the feedback and evolving requirements.

UI

I focus on usability, maintaining consistency of style, aligning to the guidelines and following established patterns to create pixel-perfect designs. My goals are interfaces which are simple, uncluttered and work across different devices and screen sizes.

Product

User-centered approach is always the starting point, but I believe that deep understanding of the business and key product metrics are crucial components for a product to be successful and sustainable.